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La Prairie Skin Caviar Beads Bounce Back

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By: Jamie Matusow

Editor-in-Chief

 
The Caviar beads in the window of La Prairie’s Skin Caviar Liquid Lift ($500) pay homage to the original—and now, iconic—Skin Caviar dermo beads that launched 25 years ago. According to the brand, the new release combines the infamous golden caviar pearls with the newest formulation and technologies in a unique dual chamber to deliver an instant, gravity defying lift to skin.

“I believe the equity of our brand lies in our ability to constantly evolve while staying true to the launches and products that have propelled us to where we are today…and no collection speaks more to that than Caviar,” states Lynne Florio, global brand president, La Prairie. “We’ve come a long way in the 25 years since we first launched Skin Caviar, and whether you’re a caviar connoisseur or a caviar novice, you can use and appreciate the efficacy and luxury of Skin Caviar Liquid Lift. After all, who doesn’t want an instant (face) lift?”

More info: www.shoplaprairie.com

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